JFK Library Foundation
Music Producer
Social Concepting
Influencer Outreach
Video Editing
A companion site was built to gather curated social content, connect participants to Kennedy’s legacy, and inspire them to share their goals.
With a launch that included President Biden celebrating the speech (and sharing his “moonshot” about cancer research), the We Choose 2 program continued to grow. Within the first 100 days, the initiative more than tripled the client’s goals of engagement and participation, while increasing their TikTok following by nearly 400%.*
For the first time, the JFK Library Foundation authorized the altering of JFK’s voice, which was remixed into a music track by Safari Riot and optimized for use as a TikTok sound. Check out the sound page on TikTok, here. *
